An ex-AKG engineer went rogue with a vision: Create the world’s first wireless recording microphone that delivers robust studio-quality sound. The problem? He needed money. With engineering in place, and a killer product, we had to raise the funds to actually get the thing produced.
As the creative and strategic lead, I advised he turn to IndieGoGo and show the world’s musicians and soundphiles what’s possible with Mikme. With a strategic PR, social and crowdfunding plan in place, we were able to secure 1192% in funding—yeah, we overshot it. We also secured important PR placements on FastCo., Engadget, MensGear and a variety of other highly influential outlets.